Lucy & Desi Scrapbook Inspires Pop-up Pirates Book

From Philly.com :

Swashbuckling Pat Croce could have just written a book about the golden age of pirates.

Instead, his new Pirate Soul (Running Press) is what he calls a 'mini-museum' - including a fold-out treasure map, replicas of trading cards stashed in little pockets, a replica Jolly Roger flag suitable for hanging. It's like a Pop-up Book for adults.

'I wanted something cool that I could sell at Pirate Soul,' says Croce, of the pirate museum he opened early last year in Key West, Fla. The book was modeled on a book about I Love Lucy's Desi Arnaz and Lucille Ball, which included copies of love letter, birth certificates and scripts.

He says he took a cut in the standard author royalty by insisting that Running keep the cover price under $30.

How un-piratelike.